Top 3 Reasons Small Businesses Fail at Marketing

I often speak to groups of small business owners and I keep hearing the same comment over and over again with many of them saying that marketers don’t matter or marketing doesn’t matter anymore.There are many reasons I’ve heard as to why marketing doesn’t matter: “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing is a waste of money,” “I see no value in marketing,” “marketing is all luck so why spend money on it,” and so on.Oh, how they are so very wrong! Below are the top 3 reasons why:1. Their definition of marketing is wrongWhen business owners tell me that marketing doesn’t matter, they usually have a totally different understanding of what marketing is than those who recognise how marketing contributes to business goals where it enables you to charge the most money you can for your services and products.Marketing is first about spending time building a solid foundation based on strategy before proposing a series of tactics aimed at lifting sales. Until the business finds a way to change the context of how their ideal customer views what they do, and then becomes become the obvious choice provider, they’ll find that their marketing efforts never seem to build momentum or gain any return on investment.You must be able to enter the conversation taking place in the head of your customers. Or, to look at it in a different way, to be able to address the number one question on your customer’s mind at exactly the right time.So, how do you do this? The conversation that is taking place in every prospective customer’s mind revolves around two major points. There is a problem they have, and that they don’t want… and there is a result that they want, and they don’t have.Those who often misunderstand marketing believe that it is only about advertising campaigns, brochures, flyers, website, email marketing, SEO, tradeshows, social media, copy, etc. These are the tactics – the way you implement your marketing. I’d argue that marketing is essentially the core of business strategy because it is about understanding the current customer, tapping into their fears, their goals and their aspirations and then creating products and services that the ideal customer is willing to buy from a brand they now they know, like and trust.2. They believe either they or their co-worker can do itSometimes in the “do it all yourself” world of small business (or even big business when it comes to it), it’s difficult to identify the areas that require outside help. A business may be able to set up their newsletter, add plugins to WordPress, write a Facebook or LinkedIn post, and clumsily create header graphics, but you need somebody who is trained, practiced, and skilled at looking strategically and holistically at the marketplace, understanding the customer, and then creating unique opportunities based on this understanding.Just think about it for a minute; just because you have a calculator and excel does that mean you are an accountant? If you have a ruler, pencil and have watched some episodes of Grand Designs – does that make you an architect? If you post regularly to your friends on Facebook and Instagram – does that mean you are a social media expert?So why do small businesses believe that by buying a Mac and some software they will become a designer, marketer and communications expert?It needs to be led by a strategic marketer who can then develop an integrated marketing approach. Can you or your co-worker do this? In some cases, you can. But those who can are most likely to either come from marketing or consulting backgrounds where they have transferable skills and experience defining AND delivering against a growth strategy.If you are a small business, you need somebody who will have a very solid, process, streamlined, consistent, repeatable approach. First, they will research and learn about your company in great depth, the dynamics of the marketplace and identify shifts, trends, and changes. From there, the strategic marketer will be able to present the different elements of your marketing plan in logical order of how you should construct them, update them, or revise them; and identify the key areas you should be focusing on – be it generating leads, converting leads, increasing transactions right down to changing prices.3. They hire the wrong marketing helpThere is a huge misunderstanding around marketing strategy, marketing tactics, and marketing execution.There is a difference between being strategically capable, creatively capable and executionally capable.Small business owners don’t hire a strategic marketing coach/firm to develop creative graphics and headers; nor should you hire an advertising/graphic design agency to handle marketing strategy. A small business doesn’t need to hire a consultant or a firm who is a strong marketing executor when their biggest need is a strategy for sustainable growth. You may get more attention, but not the best results.

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What Does an SEO Consultant Do and How Hiring One Can Help

SEO Consultant – Tracking TrendsThe SEO consultant can help your business capitalize on the ever-growing shift toward online research and marketing. Recently, The National Association of Realtors (NAR), the country largest trade organization, released a report indicating that that more than 70% of homebuyers first became aware of the home they eventually purchased through online research.Meanwhile statistics suggest that 92% of shoppers either purchase or research products online. The fact is that the use of an SEO expert can boost your site’s visibility, productivity, sales and bottom line. Regardless of your company’s product or service, businesses that rely upon an online presence and that do not use an SEO consultant will learn the hard way that a relatively reasonable upfront investment can yield big dividends down the road.Launching a website without the advice of an experienced SEO is akin to casting an un-baited fishing line into the ocean in the hopes of landing a trophy fish. SEO experts provide a variety of services including training, monitoring, recommendations and analysis.The Role of the SEO Consultant The services provided by the SEO consultant have depth and range and can be carefully coordinated to compliment the company’s marketing strategy. As a necessary component of that strategy, some SEO consultant recommendations may be used to create consistency throughout the total marketing plan. Seamless marketing must always be the goal.With increased exposure to consumers and with ever-changing online research trends, the SEO consultant will diligently keep the client advised of industry trends. These trends can usually be easily expanded into new online venues. The recent splurge in social media is a perfect example of the need to stay atop of the way consumers perform research.There are six main reasons to utilize an SEO consultant:
Learn effective SEO techniques and their implementation
Boost the company’s online presence
Increase the site’s search engine ranking
Attract targeted consumers
Increase sales
Protect the company’s online reputation

The Measure of SEO ConsultingWhether your site is dormant or active, an SEO will be able to provide considerable analysis and discover new areas and means to boost activity. Again, there are six central areas in which the professional SEO can buoy your site.
Analyze your Search Engine Optimization techniques
Improve your SEO website design
Optimize keyword usage
Improve your SEO copywriting
Build effective links
Setup and expand website analytics

The SEO expert can either work with existing staff or perform the services directly on an ongoing basis.Search Engine Optimization specifications constantly change. The big three search engines, Google, Yahoo and Bing have sophisticated algorithms. The changes present constant challenges to sustaining high SEO rankings. When adding the significant gains in social media venues like Facebook, Linkedin, Twitter and Digg, the need for the SEO consultant becomes even more necessary.Improving your SEO has a high return on investment. To increase the exposure and increase the bottom line, the SEO expert provides meaningful value. Think about that un-baited fishing line, think about what your optimized site can mean to your company and consider retaining a professional SEO to boost productivity and sales.

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Writing A Business Plan For Success

Business plans are good for entrepreneurs starting a business who want to attract funding and established firms looking to expand into a new venture or grow their business. A business plan is a road map to the success of a business, many businesses fail every year because of improper planning. A good business plan eliminates this dilemma.Purpose: The purpose of a business plan is to help determine the course of the business; where it should be in the future and where to place the resources in order to achieve that goal. It is a document that provides future lenders and investors with proof of the entrepreneurs’ credibility. Thus, making them better candidates for funding.Length: A Business plan wording and formatting should be straight forward and simple. The business plan should not be more than 40 pages. Summary tables and business charts should be used to make the numbers easy to read and grasp. No more than two fonts should be used. Font size should be at least 11 or 12 point size. Page breaks should be used to separate pages and charts.Objectives: The main objective of a business plan is to establish revenue projections for the business and provide details on how the business will acquire the revenue.BUSINESS PLAN FORMATA) Executive SummaryThis is the first section of a business plan. This section is a brief overall summary of the business. It will define the nature of the business. The executive summary should be the last thing written. Once the rest of the components of a business plan have be written, entrepreneurs will have a clearer sense of what to write as their executive summary. The executive summary contains the following:Mission Statement- This is where the business plan states how the customer will benefit from what the business has to offer. The business plan needs to state what products and services the company will be providing.Objective – This is what entrepreneurs expect the business to accomplish, basically setting goals for the company.B) Company DescriptionIn this section, the business plan will go over a detail description of the business. The company description section contains the following:Ownership – What type of ownership will the company be: sole proprietary, partnership, or corporation.Location – This states where the business will be located. Office’s, retail shop and any other type of facility that is associated with the business should be mentioned. A website address should be listed if the business has one.Product & Services – What will the business be providing, will it be a service or a product?Funding – This is where it is stated how the small business will get funded. Funding is broken down into two parts, start-up expenses and start-up assets. Start-up expenses is legal bills, renovation and leased equipment. Start-up Assets are items that the business owners will be using for the business operation. For example, cash, purchased equipment and inventory.C) Management & Operation PlanThis section of the business plan details how the business will function on a day to day basis. It contains the following:Management – This will be a list of the personnel that will have a managerial position and the definition of their role in the business.Operation – This describe the process that it takes for the business to deliver the products or services to the consumer.D) Marketing PlanIt details the small business effort’s to sell the products or services to the customer base. A marketing plan will contain a list of the following items:Industry – This lists all the players in the market; the competition, the type of products and service that they have, the strengths that they have and how they attract customers.Potential customers – This section provides information about the individuals who will be purchasing from the business. The customer demographics will be based on the industry of the company.Advertising- It involves promoting the products or services to the customer base. It lists the different ways in which the business will do this. For example, newspaper, radio, television, magazines, direct mail, Internet or telemarketing.E) Finance PlanCash is the lifeline of a business. Without it, the business will be in jeopardy. This section will contain the following items:Profit and Loss statement – A statement that lists the business’ estimated revenue and expenses over a specific period of time.Balance sheet – Measures the business resources (assets) and obligation (liabilities) and projected balance sheets for the first three years. The first year projections will be on a monthly basis and the second and third year projections are on a quarterly basis.Cash-flow projections – The amount of cash that passes through the business. It lists income and expenses. Cash flow pays the bills.FINAL NOTESCOVER PAGE: The cover page contains the company’s name, address, telephone number, fax number, email address, website and company logo. It should also contain the name and title of the person that prepared it. It should state the name and address of the organization that will be receiving it. For example see below:The ABC Cell Phone Company1234 Main StreetMiami, Florida 56789Telephone: 000-000-0000Fax: 000-000-0000Email AddressWebsite AddressTHE COMPANY LOGOPrepared ByJohn DoeC.E.OSubmitted toMain Street BankMiami, Florida 12345

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The Primary Cause Of Business Financing Frustration

Finding proper business financing is not easy at the best of times for most small and medium sized business owners and managers.There are a number of reasons that collectively explain why the business financing market can be so difficult to understand and navigate.But probably the single biggest reason is the lack of useful information about how the business financing market actually works.Business financing information and education sources predominantly come in two forms: 1) Text books; 2) Major bank advertising.If you’ve ever read through a educational finance text book or taken a business financing course, you already know how difficult it can be to apply the theories, principles, and strategies to a small or medium sized business.Our formal education system provides limited information as to how the market place works, how to plan for financing requirements, how to manage periods of growth, decline, transition, start up, etc.Sure academic books and courses can go through all these areas in great detail, but is the information practical, real world, something you can relate to and apply yourself as a manager or owner of a small or medium sized business?In most cases, the answer is a resounding NO.Most finance text books speak to big business financing dynamics that are not easily transferable to small and medium sized business scenarios.Outside of the formal education system, the next great source of business financing information is the information provided by the major banks, which they tend to make available to you by the boat load through their broad based marketing campaigns.Unfortunately, the information by itself seldom helps you determine if a particular institution would be able to provide you with financing, or what would be required to qualify for a loan.The good news is that business financing sources continue to grow in numbers as more and more lenders carve out a particular piece of the market to service.In order to take advantage of these alternatives, you need to have a solid approach in place when seeking business financing.Here’s a short list of things to consider>>> Develop a solid, ongoing, understanding of both your personal and business assets, income, and cash flow.Regardless of the business financing model, these elements will always come into play to some degree.Being able to demonstrate a solid understanding of your business financials is also an indication of your ability to manage the underlying business.>>> Monitor and manage your personal and business credit.Small and medium sized business financing is focused on both personal and business credit histories.Regular reviews of both personal and business credit reports from the major credit reporting agencies are important to avoid errors and credit practices that can severely damage your borrowing power.>>> Develop your marketing position.Yes, seeking business financing is a marketing exercise.When applying for business financing, you’re marketing your business to lending sources and they in turn are marketing their business financing programs to you.Think of the lender as a customer to better understand what they’re looking for. Then, develop a business proposal that addresses all their potential needs and concerns.>>> Research Lending SourcesThere are lots of business financing sources. But there is also lots of variation in the types of business applications each one is prepared to consider.Broad based lenders rely on credit history and net worth. As you get more specific in terms of financing application and industry, lender programs become more narrow and can be harder to locate.You need to consider things like industry, sector, and geography when looking for business financing sources.Financing consultants and business loan brokers can be an excellent source of information to aid you in this process.>>> Qualify The LenderBefore you make a formal application, find out if the lender has the programs and lending track record to meet your specific needs.Too often, the lender is doing all the qualifying.>>> Compare your optionsDepending on the scenario, there can be several financing strategies that could work for your business.Make sure you take the time to compare before making a decision. The extra time spent could save you considerable time and money in the long run.>>> Start TodayRegardless of what your business financing needs are right now, you should regularly invest time staying on top of your business financials, monitoring your credit, and researching financing sources that fit your industry and potential future requirements.When the time comes to acquire capital, your proactive efforts can make all the difference in getting the capital you need with terms and timing that are acceptable to your business.

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Diversify Your Business Finance

IntroductionThe Government has announced a new initiative to help diversify business finance which will be led by UK industry experts from both the business and finance sectors.UK businesses still rely heavily on bank funding to help finance their business activities even though there are many alternative sources of funding available to them in today’s ever changing financial marketplace.The Government wants to ensure, in light of recent and current banking reforms, that the flow of finance to businesses is maintained. Alternative sources of finance will be crucial to help businesses deliver the wider economic growth the UK economy needs.The panel of experts will seek to establish a framework of alternative finance sources by working with businesses and business investors, financial institutions and providers of alternative finance to coordinate and facilitate the availability of funding that businesses need.Bank lendingEven though there has been a recorded increase in new lending from the largest banks this year many businesses are still unhappy with bank lending levels and how they have been treated by their banks.Tighter lending criteria, non-renewal of overdraft facilities and poor communication by the banks are the common problems cited by businesses as making their funding objectives difficult to achieve.Without the finance they need, UK businesses struggle to survive and grow, and so the UK economy does the same. This is why the Government is not only introducing schemes to increase bank lending but is also keen to encourage as much competition in the financial market as possible and provide a wide range of alternative sources of finance to UK businesses.Alternative financeThere is already a wide range of alternative finance sources available to businesses.One of the biggest barriers to increasing the take up of these sources of finance is simply general awareness. New and emerging providers of alternative financial products do not have the branch infrastructure that makes for the efficient and effective distribution of their products.The other important factor here is that many owners and managers of small and medium sized businesses, which are the backbone of the UK economy, are unaware of the range of alternative finance available and where to find it.New methods of communication are required and it is hoped this will be a key objective of the Government’s initiative.Invoice FinanceInvoice finance is one of the most popular options in the alternative finance portfolio and has grown over the last fifteen years from about 13,000 companies using it in the UK to over 50,000 companies now.This extremely flexible method of business finance advances funds against unpaid sales invoices. There are variations within the invoice finance family of products which includes invoice factoring and invoice discounting.The invoice finance lenders will advance up to 95% against a company’s unpaid sales invoices and use the sales ledger as security by taking assignation of the invoice and so the outstanding debt is effectively owned by them.When the invoice is paid by the company’s customer the invoice finance company will pay over the balance of the invoice that has not been funded after deducting their fees. There is usually a charge for the facility and an interest charge for the amount of funding advanced.One of the main benefits of invoice finance is that the facility will grow as the business grows thus making it a very effective method of funding working capital.

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How is Parkinson’s Disease Treated?

Parkinsons disease is a comparatively common condition of the nervous system which is as a result of problems with the nerve cells in the part of the brain which generates dopamine. This is a chemical substance that is needed for the smooth management of muscles and motion, so the symptoms of the disorder is a result of a reduction of that chemical. Parkinson’s disease mostly impacts individuals aged over 65, but it can and does come on at younger ages with 5-10% developing before the age of forty.

The chief clinical features of Parkinson’s disease are a tremor or shaking, that will commences in one arm or hand; there is often a muscle rigidity or stiffness along with a slowness of motion; the stance gets more stooped; additionally, there are equilibrium concerns. Parkinson’s can also cause greater pain and result in depression symptoms and create problems with memory and sleep. There isn’t any specific test for the diagnosis of Parkinson’s. The identification is usually made primarily based on the history of the symptoms, a physical along with neural evaluation. Other reasons for the signs and symptoms also need to be eliminated. There are imaging assessments, such as a CAT scan or MRI, that can be used to eliminate other issues. From time to time a dopamine transporter diagnostic might also be utilized.

The actual cause of Parkinson’s isn’t known. It does appear to have both genetic and environmental elements with it plus some specialists think that a virus may induce Parkinson’s as well. Decreased amounts of dopamine and also norepinephrine, a substance which in turn is responsible for the dopamine, have already been found in those with Parkinson’s, but it is not yet determined what is causing this. Unusual proteins which are named Lewy bodies have been located in the brains of those who have Parkinson’s; nevertheless, experts don’t know what role they may play in the development of Parkinson’s. While the specific cause just isn’t known, studies have identified risk factors that establish groups of people who are more prone to develop the condition. Men are more than one and a half times more prone to get Parkinson’s as compared to women. Caucasians are much more prone to get the condition as compared to African Americans or Asians. Those who have close members of the family who have Parkinson’s disease are more likely to develop it, implying the inherited contribution. A number of toxins could raise the potential for the problem, implying a role of the environment. People who experience difficulties with brain injuries can be more likely to go on and have Parkinson’s disease.

There is no identified remedy for Parkinson’s disease. That will not imply that the signs and symptoms can’t be handled. The main method is to use medicines to raise or replacement for the dopamine. Balanced and healthy diet together with frequent exercise is crucial. There may be changes made to the surroundings at home and work to keep the individual involved as well as active. There are also some options sometimes for brain surgical treatment which can be used to relieve some of the motor symptoms. A diverse team of different health professionals are often involved.

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Understanding the Impacts of Gout

Gout is among those historical problems because there are numerous mentions of it in historical literature, at least since ancient times. The traditional typecast of it is that it is related to the upper classes that binge in alcohol and certain foods. This image was pictured in early art work illustrating people who had gout. Gout has stopped being viewed as a problem of over consumption, because of the current research demonstrating an important genetic component to it.

Gout is a distressing inflammation related disorder which mostly impacts the joints, most commonly the great toe joint with the feet. It is because of uric acid crystals getting placed in joints in the event the bloodstream uric acid quantities are increased. The uric acid comes from the breakdown of purines which come from the consuming of foods like venison, salmon, tuna, haddock, sardines, anchovies, mussels, herring along with alcohol consumption. It is possible to understand how that old misconception was produced according to the overindulgence of the higher classes in those types of food and alcoholic beverages. The actual problem is not really the quantity of those foods which can be consumed, but the actual genetics of the biochemical pathway which usually breaks the purines in these food items down into the uric acid and how your body deals with it.

While diet is still important in the treating of gout and lowering the quantity of food which have the purines with them continues to be considered essential, however it is becoming apparent recently that this is just not sufficient by itself and just about all those who have gout probably will need pharmaceutical management. It goes without saying that drugs are likely to be needed for relief of pain throughout an acute flare up. The acute phase of gout is extremely painful. Over the long term there are two forms of drugs which you can use for gout. One kind of medicine block chemicals in the pathway which splits the purines into uric acid, which simply implies there will be much less uric acid in the blood stream that could find its way in to the joints to trigger an acute episode of gout or lead to the long-term gout. The other main kind of drug is one that can help the renal system remove much more uric acid. This would also reduce the urates in the bloodstream. Generally, only one of those drugs is all that’s needed, however occasionally both are needed to be utilized at the same time. Since these prescription medication is ordinarily pretty successful, that will not indicate that the life-style and eating habits changes may be pushed aside. Local measures, including wearing good fitting shoes if the big toe joint gets too painful is important. Also ice packs during an acute flare up will also help with the relief of pain.

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How To Approach Removing Asbestos Removal in Sydney

Planning to renovate your home built decades ago? Well, you got to be careful! There is a good chance it may have asbestos. This is a popular building material used throughout Australia before it was completely banned in 2003.

Asbestos is not generally considered hazardous. In fact, homeowners are only allowed to remove up to ten square meters of non-friable asbestos. More than that, people are advised to seek professional help, especially handling friable ones. Because of the health risks involved, DIY removal is considered illegal.

This is particularly prohibited in Sydney. Hence, the expertise of your trusted asbestos removalists is required to handle the dangerous job.

Why Removing Asbestos Can Be Dangerous?

There are many DIY ideas. Some are equally fun. Whilst, others can be hazardous, like removing asbestos by yourself.

Here are some reasons why removing asbestos without proper knowledge can be dangerous:

Exposure to diseases

Small quantities of asbestos are present in the air most of the time and are being breathed in by everyone without ill effects. But, exposure to high levels of asbestos for a long time is pretty serious. It can cause asbestosis, lung cancer, and mesothelioma.

Accidents and Injuries

Asbestos is used in cement sheeting, drainage and pipes, guttering, and even roofing. But, asbestos roofing can become fragile over time. Hence, you might risk breaking it apart, releasing harmful fibres into the air. Also, a single sheet of asbestos can weigh 30-50 kilograms. Such weight can cause injuries.

Wrong removal and ill-fitting equipment

You may not know the proper ways to remove asbestos, exposing you to very harmful fibres. And the recommended removal equipment is quite expensive. You don’t have to deal with it on your own.

How Much Does It Cost To Remove Asbestos?

Asbestos removal can be pretty costly. It is determined by the type and size of the area, as well as the amount of debris to be removed. The safety risks of asbestos also increase the cost, especially when friable asbestos is involved. But health is wealth. It is always worth the price.

Most junk removalists in Sydney are priced from $99.99 per cubic metre, however, given the highly dangerous nature of asbestos, prices may be higher. It’s important to receive a few quotes before proceeding with an asbestos removal service.

How To Find The Right Asbestos Removal Provider?

There are a few key things you can do right now to ensure that your search for a provider is a successful one. They include:

Check Online Reviews

Does the asbestos removal service provider have an abundance of positive Google reviews? Check the history of their reviews to make sure that they are in-fact, legitimate. Businesses with legitimate reviews tend to have a stream of reviews that span across years of their lifetime; not just all within a few months.

Service Locality

Hiring a local asbestos removal business is always best. This ensures that you receive the best pricing as the business is local and nearby to your location. Typically, local businesses tend to take more pride in their workmanship as a positive reputation is key to their ongoing success.

Number of Years in Business

Given the highly dangerous nature of asbestos, it’s important to check how long the business has been in operation. A business who has over 10 years servicing the local community may provide cheaper pricing, given that they likely will have more refined practices.

Conclusion

Take your time while in search of a suitable asbestos removal provider. Due-dilligence is important and always shop around for the best quotes.

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A Pall Settles Over America

I see it in their eyes, downcast and wary. I see it in their steps, shuffling and tentative. When they talk, they use a word I rarely hear, depressed.

These are the producers, those who make the country work. Hourly and salaried employees and managers, who go to their jobs every day, work hard and provide for themselves and their families.

They’re the kind of people who have been with us since the country began. Back then, we called them Pilgrims, sod-busters, and settlers. Today they go by many names, Physician, Technician, Engineer, and Laborer. But for all of them, life has a rhythm, just as it did two centuries ago, that comes from our agricultural heritage.

Spring has always been the time for planting, and looking forward to the year ahead. Summertime is when they cultivate the crops. Fall is harvest time when we enjoy the fruits of our labor and thank God for blessing us. Winter is the time of austerity, the time to prune, the time to cut back.

But not this year. This year, we are still in harvest time. Yet the pruning has already begun. Major companies across this land are already cutting back, eliminating staff to reduce.

For thousands of laid-off workers, it comes at the worst possible time. Just before the holidays. A time when many who have children will have to cut back this Christmas. There will be little joy for those who lost their jobs these holidays.

If you’ve lived through a corporate “downsizing,” you know that anxiety runs high. No matter how often the boss has assured you that you will be kept on, you’re never sure about your future. Should you start looking for a new job now, or wait? Does the boss know what lies ahead, or might he be on the corporate chopping block? There is no job security once layoffs begin.

But there is much more to our collective angst this year than at any time in our memory. These corporate cutbacks are merely reflecting a more significant issue, an issue that is nationwide.

Our country is headed in the wrong direction. That is a sentiment shared by three-quarters of us. And we’ve felt that way for a couple of years. Producers know that the country should be operating better. Yes, there were all difficulties associated with the Pandemic. But those are now behind us.

Today recovery should be well underway. But it’s not. Despite all the trillions of dollars pumped into the system, our standard of living is falling. Each day inflation marches on; real income is declining. Gasoline, food, and shelter costs accelerate in real-time, but a salary rise comes annually. Corporate raises will arrive at the end of the year and likely come nowhere near the level of inflation we’ve already experienced.

Producers see all of this.

Producers also know that many, perhaps most, of our problems come from Washington. We see that a feeble old man has his bony fingers on the nation’s tiller, steering us straight for the shoals. He, and those who surround him, have a policy of austerity. In their eyes, less is better, and fewer is preferred. We should use less heat this winter, drive smaller, preferably electric vehicles, and eat vegan. And the less we consume, the better. From this perspective, we are the problem. Our destiny is to have shortages and wants. And they’ve pushed us in that direction.

However, these leaders told us last week that we could change everything. By walking into our voting booth, we could make our voices heard. We, the people, could take this country in a new direction that our leaders were indeed subject to the will of the people.

That didn’t happen. Counting votes has become a haze of computational complexity and slow-walking results. So that the incumbents in Washington get the results they want, it’s the complete inversion of the principal and values that the country’s founders intended. But there it is—today’s reality.

It’s the reason the word I hear most often from Producers today is: depression. And I’m afraid that’s where we’re headed.

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How to Choose the Right YouTube Channel Name for Your Brand

Who is your target audience?

Before you even think about branding, you need to have a clear understanding of who you wish to reach out to and what your main marketing message is going to be. If you are launching a YouTube channel for your new e-commerce business that sells jewelry, the first question you need to ask yourself is who your target audience will be. This will help you further decide how you want your channel to look and what content you want it to feature. For example, if your target audience is females aged between 25 and 40 years and you want to focus on brand engagement, you can use your YouTube channel to post behind-the-scenes videos of your product creation process. Alternatively, if you want to use your channel as a sales and marketing tool, you can create tutorial videos that showcase the various ways your products can be used and even provide suggestions on how to pair them with other accessories.

What do you want to achieve through your channel?

Now that you have identified your target audience, the next thing you need to ask yourself is what your main purpose is for having a YouTube channel in the first place. Is your channel meant to attract new customers, build brand awareness, or increase your sales? Whatever your channel’s main goal is, it is important to convey this to your audience through your channel name. For instance, if your channel is meant to increase your sales, you can use a name that suggests discounts or offers. On the other hand, if you wish to build brand awareness through your channel, you can go with a name that clearly communicates this message.

What words and phrases do you want to be associated with?

Before you even begin thinking about a YouTube channel name, you need to have a clear understanding of words and phrases that you want your channel to be associated with. For example, if you wish for your channel to be associated with creativity and originality, you can go with something along the lines of “Creative Jewelry” or “Jewelry Box”. On the other hand, if you wish to be associated with fashion and style, a good name would be “Fashion Jewels”. A good idea would be to jot down all the words and phrases that you wish your channel to be associated with, and then start brainstorming for possible channel names. This can be done by listing out all the words and phrases that are relevant to your business, crossing off the ones that don’t make sense, and then combining two or three words to create a new and memorable name.

Be Short and Catchy!

The average human attention span is now 8 seconds – that’s how long it takes for your prospective customers to decide whether or not they wish to continue reading or watching your content. This means that you have about 8 seconds to grab their attention and make a lasting impression. And since you only have a few seconds to make a good first impression, it is important to make the most of it and create a name that is short, catchy, and easy to remember. For example, the YouTube channel “Daily Jewelry” is way too long and cumbersome which makes it hard to remember and even harder to type when creating the channel URL. However, the channel name “Jewelry Box” is short, easy to remember, and will definitely make people curious enough to click on your channel. It is even better if you can use an emoji or a GIF in your channel name as they are presented more visually.

Choosing the right words for your brand name.

When choosing the right channel name, it is important to remember that the words you pick out will not only be used to create your channel name but will also be used as keywords for your YouTube SEO. This means that you have to make sure that the words you pick are relevant to your content and that they make sense when put together. For example, if you wish to create a channel that features jewelry tutorials and designs, “Jewelry Box” is a perfect name as it suggests creativity, originality, and even organization. On the other hand, if you decide to go with a name like “Daily Jewelry”, the words “daily” and “jewelry” don’t really make any sense when put together, and the name isn’t very original either.

Summing up

All in all, the name you choose for your YouTube channel is extremely important because it will be the first thing your prospective customers will see and read. Your channel name will also be used as keywords for your YouTube SEO, so it is important to make sure that it is short, catchy, and grammatically correct. While coming up with a brand name is never an easy task, there are a few things you can do to make the process a little bit easier. The best thing to do is to make a list of all the words and phrases that you wish to be associated with your channel and then start brainstorming for possible names.

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